Converting leads into meetings, the techniques needed to convince these "gods"
10 min read
Unleash the art of turning leads into meetings with Nutsales' proven strategies. From effective follow-ups and customer-centric communication to social media utilization and creating urgency, elevate your sales game with actionable insights. Boost lead conversion and gain a competitive edge. 🚀

Customer is king is a phrase that my boss frequently uses. When I first started working at Nutsales, I initially believed it was a joke. Yet even after just three months, I already understand what it means to discover and appease "God."The ability to convert leads into meetings is an essential component of the lead generating process. You are arming yourself with proven, tested, and practical strategies of converting leads to meetings by reading this article. Sure, it's a lengthy piece, but it's completely accurate and beneficial.


Time puts everything to the test, from the toughest materials like metal to something as simple as your hard work or passion for your crush. Of course, time will also assist you achieve; especially when transitioning from leads to meetings, you must understand three concepts: past, present, and future.In this blog post, we'll discuss some effective strategies to help you convert your leads into meetings.



Follow up

If you work in sales long enough, you will realize how important lead follow-up is. You'll never get folks on the phone if you try to contact them once and then quit up after not receiving a response. You must do follow-up.In fact, your chances of closing a business rise with each follow-up. Five-to-six follow-ups are necessary for 80% of purchases.And it becomes obvious that persistence may pay off in a big manner when you take into account that 40% of salespeople give up after one call (or that less than 3% of customers really follow up).

Customer experiences

Always give your prospects more of your attention than you do.

Yes, it's a sales call, but if you spend the entire time talking about your company and how you can help them, you'll lose their interest.

Discuss their needs instead. Inquire about their annoyances.

Take the time to fully comprehend their perspective and the state of their business. At this stage, the more you listen and pay attention, the better.

It's time to discuss how you can assist once you've had a chance to consider their problems.

Call it putting the needs of the client first, listening well, or finding your inner giving.

Practical proof

Remember the last time you made an internet purchase. (Unless when purchasing from Amazon while intoxicated, of course.)

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Have you previously read any reviews?

You most likely did because practical proof, or knowing that others have used your product effectively, influences our selections.

User feedback, endorsements, and case studies may assist in moving prospects through your funnel and setting up meetings before they have ever contacted you (and after).

Anytime you get the chance to mention anything a client said about you, take it. Don't only put your case studies in the case studies area of your website, if you have any.

Submit them. To folks, send them. Ensure that they are read.

It will shorten the time needed to convert a lead.

Not to brag too much, but we frequently engage in this behavior.

Chloe, our product marketer, cranks out case studies like it's nobody's business.

Why? because they are effective.



You may learn a lot about the effectiveness of your sales process from the statistics (such as conversion rates).

For advice, work with marketing if you're not "that sort of salesperson." Maybe over there, a data geek will be more than pleased to show you some statistics.

Are there any congestion points or any other areas where travelers could get stuck? If so, either get rid of them (if you can) or change the procedure.

Is the sales staff overly reliant on human labor in any particular areas?

Use Nutsales to automate as much of it as you can.

You want to shorten the length of time it takes a customer to complete your sales process.


Social media

Social media has been briefly discussed, but it merits a separate mention.

It's time to start utilizing social media if you aren't already.

I don't simply mean having an account when I say that you should be "using social media."

Even in the B2B sector, social media can make or kill a firm.

Consumers are enamored with businesses that are active on social media. They not only interact with these businesses but also spread the news.

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Moreover, social media provides you with a fantastic chance to socially listen to your customers' (and leads') discussions by following specific hashtags, for example, to gain a thorough grasp of who they are.

Common enemies

One further benefit of getting to know your ideal client is that you will have a better understanding of the problems that they are facing in running their company.

If you will, their opponent. Most likely, you're attempting to assist them in removing the threat posed by that adversary from their firm.Thus, concentrate on the common foe. Much better if you can do it while narrating a narrative.

By concentrating on this shared adversary, you may use psychological tricks to build trust and a feeling of community, which will make it simpler for you to complete deals and set up meetings.

Story-telling, especially funny one

Knowing what types of challenges your clients are facing and the kinds of tales they are sharing about those problems allows you to better serve them.

This puts you in a position to share the same tales with potential clients and turn leads into appointments.

Case studies are an excellent illustration of this. Case studies offer one of the highest conversion rates of all content formats used in B2B sales.

In case studies, the problem that your consumers are having is described, followed by the solution that you provide.

The tale isn't the only thing that is said. Case studies include specific instances, percentages, and monetary values that show how beneficial your solution is.


Various sales techniques

Never rely just on one strategy to schedule calls. Even if your strategy is the finest in the world and has been effective for years, you are toast the moment it stops.

Instead, employ a revolving series of strategies to generate leads and dial their numbers. This enables you to develop a number of systems that you can then improve over time. You may convert leads into meetings and cope with the countless variety of scenarios you come across when prospecting with its assistance.

Break up email

There is a limit to how many times you can phone someone before you need to hang up. Obviously, you shouldn't do anything straight immediately. Good touch counts are five to six.

According to Propeller CRM, five follow-ups are necessary to close 80% of all sales. But before you go, send your prospect one final email: the breakup email.

It sounds like we're probably not the ideal fit for your team at this time, according to this brief email. Not at all an issue! I won't be in touch anymore, but if something changes, feel free to let me know. I like that. You should make it very apparent that the game is ended and that it's been enjoyable. If you want to try again, shout. This soft takeaway is sometimes only a quick email that prompts the prospect to contact you once again.


Or simply



The longer it takes to move someone through your sales process, the more likely it is that you will be unable to get someone on the phone.

It's all about the ability to lead quickly.

Yeah, and you won't believe the speed to lead numbers when it comes to that subject.Moving quickly not only helps you keep top of mind with your prospects, but it also helps you stay ahead of your competition since if you don't move quickly enough, someone else will. The last thing you want to do is blow a lead because you didn't move quickly enough.



Making prospects aware that the time is ticking on your offer helps to motivate them to make a choice.It's an excellent technique to create a sense of urgency, which some individuals require to make a decision.

Some folks are simply not in a rush. They are aware that they must address an issue, but they are also confident that it can wait. Putting a time restriction on your offer drives them to move faster and saves you time on prospects who aren't interested.

Quick tip: Countdown timers and "last-chance bargains!" can be gimmicky, so utilize urgency honestly, responsibly, and professionally.


Assessment of potential

It's not necessary for everyone who visits your website or downloads an ebook to be prepared to make a purchase. A person may get hostile if you make an aggressive sales pitch too quickly. Have a mechanism in place for qualifying leads. You can deliver the appropriate message to the right person at the right time by qualifying your leads—that is, figuring out if a potential customer is likely to make a purchase based on their activity on your website.

While the individual who downloaded your ebook definitely isn't quite ready for a meeting, the person who continues chiming in on your chat box surely is.

You'll observe a significant increase in Matching and Routing when you take the effort to qualify your leads (as you can see, this happens to be something Nutsales excels at).

Target market

How recently did you last communicate with your clients? Prospects not. Customers. Your lead generation efforts are likely struggling a little if you can't recall. Your sales strategies must adapt to account for the ongoing changes in people's requirements.

At Nutsales, we understand how crucial it is to communicate with current clients. Also, spending time where they congregate will help you get a thorough grasp of what is happening in their company both before and after clients arrive.

You'll be more effective in bringing them into a meeting and turning them into customers if your grasp of them is current.


It's time to start regular sales training if you and your team aren't currently doing it. Establish a training program that covers each step of the procedure. For example, developing your telephone manner, researching various sales techniques, or even taking public speaking lessons.

Regardless of whether you're attempting to get someone on the phone or turn a lead into a sale, all of these abilities work in concert to boost your sales ability.


You must decide what to do next whenever you connect with someone.

You are aware of what will happen next. Further steps are known to them.

Huge expectations exist.

Moreover, there is a psychological trick at work. Your leads will psychologically commit to whatever the next step is if you paint a clear picture of it.

You say so. They pick it up. Also, they are psychologically carrying out the future in their minds.

The subsequent closing is made possible by this.

Any form of commitment helps prevent prospects from becoming trapped at one specific phase in your funnel, even if it doesn't have to be a significant step.

It may be as easy as emailing them a case study (and following up on it) or as complicated as convincing them to schedule a call using an online calendar.

It doesn't have to be that difficult. In any case, most organizations have a well-defined procedure. Just follow the procedure and let your prospect know what to expect next.

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Every one of these suggestions can help you increase the number of leads you turn into paying clients. But, combining them makes them much more effective. Although it might be difficult, figuring out exactly what would benefit your company and customers can be thrilling.

We at Nutsales can assist you in advancing this procedure. Let's discuss if you wish to have an advantage over your rivals.

Maybe we should set up a meeting, huh?

Still got questions? Reach out to us via email, or talk with our chatbot.